
COMMUNICATING MEANING
And as ADEME inspires us so well:
for any organization (company, community, etc.)
AN OPPORTUNITY FOR DEVELOPMENT
to serve a social approach
and environmental issues.
Among its advantages:
LIMIT the HARMFUL impacts
of communication actions,
for society and the environment
Align its communication activities with its speeches,
Obtain concrete results in terms of eco-design
and promote the results obtained for a double benefit:
corporate image and awareness of environmental protection,
Practice dialogue communication with all stakeholders
(customers, users, residents, associations, professional
organizations, suppliers, employees, internal teams, etc.),
Revitalize teams around a meaningful project,
Take stock of unnecessary actions and costs
generated by the activity and having impacts
on people and/or the environment
(reduction of unnecessary expenses
which can be reinvested).